The Thinking Behind New Rebellion

Hi, I’m Fil.

I’m a director that’s spent nearly the past decade in leadership roles across both agency-side and client-side. I’ve seen how much gets lost in translation between strategy and execution.

Teams are at capacity. Budgets somehow always feel tight. Impact isn’t where it should be. Marketing becomes seen as a cost centre after targets weren’t hit. People point fingers.

Nothing really changes. Just another crisis meeting. Teams keep trying their best, investing heavily in strategies that haven’t yet delivered. Sound familiar?

New Rebellion was started to help smart businesses maximise commercial outcomes through growth, refinement and strategy.

I’ve Seen It From Both Sides

On the agency side, I learned how to move fast. How to make campaigns run. How to stretch lean budgets. I also saw how good creative ideas can lose impact when delivery is disconnected.

Then I moved in-house. I led teams, managed a top 50 budget in the country, built up internal capabilities and delivered on budgeted multi-year growth. In this time I saw how even the best strategies can fail without clear execution — and how marketing loses trust when commercial accountability is missing.

In both worlds, I saw the same thing: people with good intentions, blocked by broken systems. Lots of action, not enough impact.

What Makes New Rebellion Different?

We wanted a way to cut through the mess, without adding fluff.

We wanted to work with decision-makers who care about outcomes. People who don’t need more slide decks. Just a clear plan and momentum. People who want commercial results.

We don’t want to build just another marketing agency. We want to build a partner-led, outcome-focused consultancy. We intersect marketing, finance and leadership to drive commercial growth with proven strategies and innovative thinking.

With experts in the field who have done it before, we offer proven, scalable performance for ambitious businesses.

Who We’re Here For

We work best with ambitious businesses that want sharp thinking and better execution.

You might be spending millions and not sure what’s working. Seeing lots of activity but no clear ROI. Frustrated by slow timelines and bloated delivery models.

If you’re ready to fix the chaos, drive growth and get your marketing firing properly — we’ll get along.

We come in with experts in the field. We get into the guts of your system. We don’t just build the plan — we help make it real.

What Comes Next

New Rebellion is built for commercial leaders who want clarity and momentum.

That means we bring experts who have done it before, strategy tied to commercial outcomes, lean high-performing teams, structured and accountable execution, and actionable insights with clear data and expected outcomes.

If that sounds like what you need, book a 30-minute chat and let’s see if we’re the right fit.